AbstractThe purpose of this study is to determine the effect of perceived risks on mobile
shopping behaviour among UTAR students. The risk perceptions being examined are
product performance risk, health risk, time risk, financial risk, security risk and social
risk. An online survey form was used for the purpose of data collection using purposive
sampling. Upon sending emails to 900 students, 405 questionnaires were collected with
response rate of 45.11%. A five-point Likert scale questionnaire was employed during
the data collection process. Two experts have validated the instrument used and the
reliability test of Cronbach Alpha coefficients were between α = 0.637 to 0.839. The
data collected were quantitatively analysed using SPSS version 24 and AMOS version
22 software. The results showed that product performance risk (β = -0.638, p= 0.000),
time risk (β = -5.715, p = 0.010), financial risk (β = -9.768, p = 0.024) and security risk
(β = -4.453, p = 0.034) have significant r.....