With the development of globalization and the increasingly fierce competition in the world market, most companies are seeking new business opportunities on a global scale. The development of information technology promotes the use of social media. The increase in a large number of online users makes social media an emerging purchase channel. For companies, how to use the advantages of social media to attract consumers to buy the company's products and services has become one of the most important challenges. In this light, this research aims to determine the factors that influence the purchase behaviour of consumers on social media. This article studies four basic elements, namely brand awareness, social media word of mouth, social media advertising and social media influencers. By using multiple regression analysis method to analyse 123 questionnaires, the survey results show that social media influencers have a significant relationship with consumers' buying behaviours. The results o.....

6 hits

Quality of life is an analytic element with having lots of significance in employee_s life. A high quality of life is essential for an organization to continue to attract and keep employee. This study aimed to find out the factors that have an impact and impact of quality of work life and work health life balance of pharmaceutical employees. This study also will identify the relationships between the factors of quality of life with Work-Life balance. The data were obtained from 135 pharmaceutical employees by using Krejcie and Morgan Sampling Method. According to Krejcie and Morgan sampling method, for 200 people, 135 sample sizes are enough. For the data analysis, explanatory factor analysis and Pearson Correlation were conducted by using the SAS software. The results of this study conclude that the aspects of quality of life are cooperation and facilities, training and development, Facilities and Work Environment. Keywords: Organizational culture; TQM; Organizational performance; Du.....

6 hits

This study aims to determine the effect of the dimension of organization culture (clan, adhocratic, hierarchy, market) on total quality management, the effect of the dimension of organization culture on entrepreneurial orientation, and the effect of the dimension of organization culture, total quality management and entrepreneurial orientation on the performance of herbal enterprises in Indonesian. The study uses quantitative approaches and deductive methods. The sample consists of 400 selected herbal entrepreneurs registered with the Asosiasi Pengusaha Herbal Indonesia using a simple random sampling method. Data is collected by using questionnaires and analysed by using structural equation modelling. The findings show that seven out of the 14 hypotheses tested were supported. Specifically, market culture is the only cultural factor that significantly and positively affects total quality management. Adhocratic and market culture are cultural factors that significantly influence entrepr.....

13 hits

Public-private-partnership mode helps to better solve the problems in financing, technology, and management of public goods by effectively utilizing the respective advantages of government and private sector. There are myriad researches on risk-sharing, benefit distribution, asset securitization, and capital structure of PPP projects these days. In this paper, we provide analysis and discussion for the research methods of selected literature which applied the most used method for measuring the optimal capital structure of public-privatepartnership projects. By analyzing these studies, we can identify the potential problems of present research methods, and we can also provide research suggestions for future researchers to promote and enhance their research methods of optimal capital structure of public-private-partnership projects and make the methods more practicable and reality-adaptive. Keywords: Public-private-partnership; Optimal capital structure; Measurement method; Literature r.....

13 hits

The rise of new digital technologies is driving the change of various industries around the world. Henceforth, the fourth industrial revolution has opened a new era to the aviation industry through higher levels of automation and digitalization implementations. The digital transformation of airports is expected to bring seamless experiences to passengers through the implementation of industry 4.0 pillars. Customer expectations have elevated as the aviation industry in Malaysia transforms into Airport 4.0 for the future. The objective of this study was to evaluate the nine industry 4.0 elements in enhancing the customer expectations in Kuala Lumpur International Airport by focusing on the diffusion of innovation theory. Additionally, the study was conducted among the millennials to further enhance the significance between Airport 4.0 and its cohesion to this group. Quantitative research using simple random sampling technique was conducted by distributing questionnaires using the online .....

11 hits

Job satisfaction is the primary concern and serious challenge faced in the era of pandemic and digitalization, in particular when involved with the changes of working arrangement mode, forced by these two events. The aim of this study is to identify the effect of flexible working arrangement and work life balance on employee_s job satisfaction by utilizing the structural equation model that may detect the causal relationship between the observed items under study. The results suggest that flexible hours, work shifts and telecommuting/working from home has a significant effect on employee_s job satisfaction. This study has successfully constructed the structured models for job satisfaction after some modification on the observed items under study. Keywords: Job Satisfaction; Flexible working arrangement; Work-life balance; Structural equation model..

14 hits

The study analyzes the uses and gratification of social media on the moral conducts of business education students in Nigerian Universities in a Post corona virus lockdown. The study adopts a survey research design. A high effect sample is determined by size d and power, 1-b. The sample for the study includes 386 Business Education students in universities across the six zones in Nigeria. A structured questionnaire and focus group discussion guide are instruments for data collection. The instruments are structured through four-point scales of strongly agree, agree, disagree and strongly disagree, with values of 4, 3, 2, and 1 respectively. The instruments are validated by five experts. The study uses the Cronbach alpha reliability method to determine the internal consistency of the instruments. The analysis_s overall reliability index is 0.92. Data collection is carried out via 6 research assistants. The collected data is analyzed using mean, standard deviation, t-test, and analysis of.....

13 hits

The study was conducted using an established Alcohol use disorder identification test and accompanied by a face-to-face interview with the consented respondents. The main of this study is to understand motives of cheap liquor consumption among youngsters. The information has been gathered from 10 respondents from rural vicinity in Perak. The outcomes indicated the primary motive for consuming cheap liquor is because of the monetary burden faced by the drinkers. It was observed that male drinkers might devour alcohol to kill boredom and at the same time to release body aches after a day_s task. The findings of this study are imperative in providing direction for future studies on alcohol consumption amongst Malaysian adolescents and information for the strategy to reduce the harmful use of alcohol in the communities. Keywords: Alcohol; Peer pressure; Cheap alcohol; Monetary burden..

14 hits

To date, finding the most effective method to teach SE students is extremely challenging. This study used the project-based learning approach which applies computational thinking techniques by engaging students via inquiry based, hands on and student centric in teaching the software engineering Project course to students enrolled in a software engineering program. The objective of this study was to evaluate the effectiveness of the project-based learning approach as an innovative pedagogical method to improve software engineering students_ skills in three critical domains, namely practical, knowledge, and soft-skills. Seventy students_ skills and knowledge of various aspects of software engineering before and after the learning intervention were compared using the t-test. They were guided to carry out a software engineering project in several groups. Survey questionnaires consisting of close and open-ended questions to probe various aspects of software engineering, namely project plann.....

15 hits

This survey-correlational research aimed to determine the levels of readability of the grade eight English manual, reading skills, which constitute vocabulary and fluency, and the students_ reading comprehension of the grade eight students. The _standard_ readability level of the grade 8 learners_ module indicates that the literary pieces and readings included in it are comprehensible. Grade 8 students are proficient readers; they have the skill in vocabulary and fluency. They can pronounce most of the words with accuracy and understand most of the English words and even give meaning to them. The level of reading comprehension of the grade 8 students is developing. The significant difference on the students_ reading skills in terms of age, monthly family income, fathers_ educational attainment and mothers_ educational attainment indicate that these factors affect the gaining of the students of their reading skills except when classified into sex. Thus, the reading skills of the grade e.....

14 hits