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50 record(s) found

2
Abstract
Kajian ini melibatkan dua peringkat, iaitu kajian tinjauan dan kajian kuasi eksperimen. Tujuan kajian tinjauan adalah untuk mengukur perbezaan aspek psikologi iaitu motivasi, asertif, empati, harga diri dan kecerdasan emosi mengikut gender dan lokasi serta hubungan aspek psikologi berkenaan dengan salah laku disiplin dalam kalangan pelajar salah laku disiplin. Manakala kajian kuasi eksperimen pula bertujuan mengukur kesan Kaunseling Kelompok Penyesuaian Remaja (KKPR) terhadap motivasi, asertif, empati, harga diri dan kecerdasan emosi berdasarkan ukuran pra ujian dan pos ujian antara kelompok rawatan dengan kelompok kawalan. Sampel kajian tinjauan seramai 542 orang yang dipilih secara persampelan rawak berstrata. Sampel kajian kuasi eksperimen pula terdiri daripada 120 pelajar bandar dan luar bandar yang dipilih secara rawak bertujuan. Sampel diagihkan kepada dua kumpulan iaitu 60 kelompok rawatan (15 lelaki, 15 perempuan bandar dan 15 lelaki, 15 perempuan luar bandar) serta 60 kelompok.....
Thesis Published 2016 4764 hits Available
3
Abstract
Pelajar Orang Asli didapati masih jauh ketinggalan dalam sektor pendidikan di Malaysia. Terdapat pelbagai faktor yang dikenal pasti menjadi penyebab kepada keciciran pelajar Orang Asli dalam pelajaran. Antaranya ialah masalah aksesibiliti kepada kemudahan tersebut. Kajian ini bertujuan untuk meneliti tahap aksesibiliti untuk ke sekolah dalam kalangan pelajar Orang Asli di daerah Tapah. Kajian dilakukan terhadap pelajar Orang Asli yang bersekolah di SMK Seri Tapah dan SMK Tapah yang merupakan dua buah sekolah yang paling ramai pelajar Orang Asli. Kajian melibatkan penggunaan kaji selidik, pemerhatian dan temu bual dengan guru serta maklumat daripada Sistem Maklumat Murid. Hasil kajian mendapati bahawa pengangkutan awam disediakan kepada pelajar Orang Asli seperti bas sekolah dan trak. Namun begitu, operasi perkhidmatan pengangkutan yang disediakan masih kurang memuaskan dari segi kualiti, bilangan dan perkhidmatan. Dari segi jarak, secara purata pelajar Orang Asli terpaksa melakukan per.....
Article Published 2014 1684 hits Available
5
Abstract
Achieving a strong customer-brand relationship is indeed a winning differentiating strategy for companies to survive in today's highly competitive marketplace. However, due to limited studies and narrow approach, the existing literature has not yet provided sufficient explanation on the contributing factors in the establishment of a strong customer-brand relationship. Recognizing the critical role of relationship investment and customer engagement, this research aims to investigate the influence of customer and brand investments on customer engagement. Specifically, this research extends the Resource Investment model by Morais et al. (2004) and empirically examines the effects of customer-brand relationship investments' dimensions on customer engagement, the effect of brand investment dimensions on customer investment dimensions, the mediating effect of customer investment dimensions and the moderating role of relationship duration. To test the proposed framework, this research adopted.....
Thesis Published 2014 1488 hits Available
6
Abstract
The worsening obesity problem in Malaysia has urged various efforts from various parties to address them. The effective use of the nutrition labels is widely accepted and used as one of the efficient measures to address obesity. However, previous studies on the literacy of the nutrition label, especially among Malaysian consumers are still limited. Therefore, this study was conducted to assess the differences in consumers’ literacy of the nutrition label by demographic factors, such as gender, age, education level, income level and ethnicity. This study adopted survey technique and employed a quantitative approach. The sample consisted of 200 respondents, which were selected using random cluster sampling. Data collected were analyzed using Independent Sample T-Test and Analysis of Variance (ANOVA). The results showed that the literacy of the nutrition label varies significantly by gender and ethnicity, but the difference was not significant by age, education level and income level. S.....
Article Published 2016 4322 hits Available
7
Abstract
Ethical crises in business have gained more attention from public and have led many to question the effectiveness of ethics education in university. Therefore, this study was designed to investigate the ethical attitudes of accounting and business students, their willingness to become whistleblowers, and the impact of ethics education on students’ ethical attitude. A total of 275 usable questionnaires that consists of four ethical scenarios were analysed. The findings of the study show that a small percentage of accounting and business students are willing to involve in unethical behaviour. About 10.9% of students were categorized as unethical as they would cheat in an examination and that only 1% of the students would accept bribes to defraud the tax office. Once an element of risk of being caught was introduced, the percentage of students willing to cheat in an examination and those willing to defraud the tax office decrease to 4.8% and 0.7% respectively. The finding also shows tha.....
Article Published 2016 2947 hits Available
8
Abstract
Peristiwa 9/11 membawa suatu dimensi baru dalam perkembangan Pelancongan Islam di peringkat global. Selepas tahun 2001, trend penganjuran persidangan antarabangsa dan penerbitan dalam Pelancongan Islam semakin mendapat perhatian serius dalam kalangan sarjana. Selain itu, pola dan aliran ketibaan pelancong antarabangsa telah berubah dan memberikan manfaat kepada pembangunan pelancongan di negara Islam. Pelancongan Islam sering dikaitkan dengan pelancongan budaya, keagamaan dan spiritual. Sehingga kini, tidak terdapat satu pengertian yang khusus tentang konsep pelancongan Islam. Kepentingan dan keperluan perjalanan dalam Islam ditegaskan dalam beberapa surah Al-Quran. Ia turut berkait rapat dengan beberapa konsep perjalanan dalam Islam seperti haji, umrah, rihlah, ziyara dan tabligh. Daripada perspektif Islam, konsep pelancongan dilihat dalam spektrum yang lebih luas. Ia adalah suatu ibadah, manifestasi dalam menghayati kebesaran ciptaan Ilahi dan mendapatkan keredhaanNya. Pelancongan Is.....
Article Published 2015 1842 hits Available
9
Abstract
This study aims to identify the limitations of relationship investment research in relationship marketing domain. Based upon 53 relevant journal articles, the results of content analysis reveal limited studies on the integrated effect of customer and partner investments and the effect of relationship investment’s dimensions, particularly in customer-brand relationship domain. The findings stimulate and guide future research to explain the role of relationship investment in relationship marketing. This study is perhaps one of few attempts to identify and evaluate extant relationship marketing literatures on the role of relationship investment in a systematic and integrative manner...
Article Published 2014 2270 hits Available
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