This study explores the impact of marketing innovations specifically green marketing,  digital marketing, and educative marketing on cost based competitive advantage in food  retail SMEs in Dubai, with cost effectiveness acting as a moderator. The main objective  is  to  examine  how  these  marketing  innovations  affect  competitive  advantage,  particularly cost advantage, and the role of cost effectiveness in enhancing this effect.  A quantitative research design was used, employing non-proportional cluster sampling  with  380  managers  from  food  retail  SMEs.  Data  were  collected  using  a  structured  questionnaire  and  analyzed  with  structural  equation  modeling  (SEM). The  findings  indicate that green marketing had no significant impact on cost advantage (β = -0.049,  p > 0.05), while both digital marketing (β = 0.182, p < 0.001) and educative marketing (β = 0.291, p < 0.001) had significant positive effects on cost .....

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This study aims to develop a comprehensive understanding of employees_ perceptions of the relationship between shared leadership dimensions and their influence on organizational commitment and team performance. Additionally, it investigates the relationship and influence of organizational commitment on team performance within Dubai_s public transport organization. A quantitative research approach was employed, utilizing a structured survey questionnaire to collect and analyze data from 285 employees. The findings indicate that shared leadership, organizational commitment, and team performance exhibit high mean values at 4.21, 4.05, and 4.16 respectively. Pearson correlation analysis reveals that shared leadership has a moderately significant positive relationship with organizational commitment (r = .482, p < 0.05), a strong positive correlation with team performance (r = 0.701, p < 0.05), and a moderate positive correlation between organizational commitment and team performance (r = .4.....

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Kajian ini bertujuan untuk membangunkan media e-Lagu untuk pengayaan kosa kata bahasa Kadazandusun untuk murid-murid sekolah rendah luar bandar. Kajian penyelidikan kuantitatif ini menggunakan kaedah tinjauan dan kuasi eksperimen. Data diperoleh melalui soal selidik terhadap 112 orang guru BKD di daerah Keningau dan Tenom sementara kuasi eksperimen yang melibatkan ujian pra dan pasca pula dijalankan terhadap 30 orang murid tahun empat di dua buah sekolah rendah yang terletak di daerah yang sama. Murid-murid dibahagikan kepada dua kumpulan, iaitu 15 orang murid kumpulan kawalan yang diajar menggunakan kaedah konvensional dan 15 orang murid kumpulan rawatan yang diajar menggunakan media e-Lagu. Data dianalisis menggunakan statistik deskriptif dan inferensi untuk melihat peratus, skor min, sisihan piawai dan ujian-t berpasangan. Dapatan daripada analisis deskriptif menunjukkan bahawa guru-guru BKD memerlukan pembinaan media e-Lagu pada tahap yang tinggi dengan nilai min 3.89 dan sisihan p.....

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This study analyse the management strategies that contribute to the performance success of the deVokalis UPSI Choir, a university-based ensemble renowned for its international achievements. Using the P-L-O-C framework by Borges et al. (2023), based on Henri Fayol_s classical management theory, this qualitative case study was conducted over a three month period. Data were collected through direct observations and semi-structured interviews involving ten participants, including the choir director, assistant conductor, practice manager, and student leaders. Thematic analysis was used to code and interpret the data. Key findings revealed that structured rehearsal planning, clear communication, distributed leadership, and proactive stakeholder engagement were key strategies that supported the choir_s artistic excellence and organizational sustainability. The study concludes that effective and strategic management practices significantly influence performance outcomes in choral ensembles wit.....

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Student assessment is a process that entails the collection of evidence of learning in diverse and systematic ways to make judgments on students_ learning. What then is the perception of this vital tool in the hands of the users (teachers)? This study investigates teachers_ conceptions of assessment and their choices of assessment tasks in postgraduate teacher training. Action research with one group pretest-posttest design was adopted for the study. The survey used to collect data for this study has three sections (A, B, & C). Section A elicits participants_ personal information; Section B contains 20 different assessment tasks. Section C includes 26 items that examined participants_ conceptions of assessment from four different sub-scales (school accountability, student accountability, improvement of teaching and learning, and irrelevance factors). The researchers further validated the survey, and the Alpha reliability coefficient of the whole scale was 0.85. Data collected from twen.....

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Kajian ini bertujuan untuk menilai kebolehgunaan senarai pentaksiran autentik bagi perkembangan imaginasi-kreatif kanak-kanak prasekolah. Instrumen yang digunakan dalam kajian ini ialah set soal selidik pakar dan protokol temu bual pakar. Kajian ini menggunakan gabungan pendekatan kualitatif dan kuantitatif dengan menggabungkan kaedah Meta Analisis, temu bual, dan soal selidik menggunakan teknik Fuzzy Delphi. Kajian ini dilaksanakan melalui tiga langkah utama. Langkah pertama menggunakan kaedah Meta Analisis, di mana sebanyak 20 bahan kajian dianalisis untuk mengenal pasti ciri-ciri imaginasi-kreatif kanak-kanak prasekolah serta elemen-elemen pentaksiran yang bersesuaian. Langkah kedua melibatkan kaedah temu bual pakar bersama tiga orang responden pakar dalam bidang prasekolah yang mempunyai pengalaman mengajar lebih 10 tahun. Tujuan langkah ini adalah untuk mendapatkan pandangan praktikal dan pengalaman profesional berhubung kesesuaian dan keberkesanan item-item pentaksiran yang diken.....

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The increasing occurrences of youth unemployment and the associated vices led to the introduction of Marketing Trade subject, and other trade/entrepreneurship subjects, at senior secondary schools in Nigeria. Therefore, this study was carried out to assess the instructional strategies and students_ entrepreneurship empowerment through the acquisition of competences in Marketing Trade subject. The study raised and answered two related research questions and also formulated and tested one relevant research on the null hypothesis (H0). The descriptive survey research design was adopted for the study. The population for the study comprised 1367 students of Marketing Trade subject in the randomly selected public senior secondary schools under Education District IV of Lagos State, Nigeria. Using Taro Yamane_s sample size calculation method, the sample size was 309 respondents, but 308 was returned eventually. The research instrument used was structured questionnaire. The Cronbach Alpha corre.....

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This study aims to identify optimal parameter configurations in Differential Evolution (DE) by considering population diversity and dimension size. The goal is to select control parameters that balance exploitation rate and algorithm performance. The proposed approach introduces two adaptation stages - microadaptation and macroadaptation - to influence offspring generation and maintain population diversity. An adaptive population sizing scheme called Self-Adaptive Ensemble-based DE with Enhanced Population Sizing (SAEDE-EP) further enhances diversity. Microadaptation and macroadaptation are triggered based on individual fitness and solution stagnation. SAEDE-EP was evaluated on 26 benchmark functions, the CEC 2019 challenge suite, and 57 constrained optimization benchmarks from CEC 2020. Findings showed SAEDE-EP achieved efficient optimization across unimodal, multimodal, hybrid, and composition problems without exhaustive parameter tuning. Comparative analysis indicated that SAEDE-EP .....

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Kajian ini dijalankan untuk mengenalpasti hebahan promosi Bangsawan Lama menerusi analisis dokumen pada sekitar tahun tahun 1906an hingga 1930an dengan menggunakan Pendekatan Sejarah sebagai metodologi kajian manakala Model AIDA pula diguna pakai sebagai prinsipal analisis bagi mengintegrasi elemen promosi. Menurut Gottschalk (2008) pendekatan sejarah merupakan proses kritis rakaman dan peninggalan masa lampau serta merupakan satu kaedah yang sistematik bagi mengumpul sumber-sumber sejarah secara efektif. Melalui kaedah ini, subjek kajian berupaya dinilai dengan kritis serta dapat mengemukakan sintesis daripada hasil yang ingin dicapai dalam bentuk penulisan. Justeru, kajian ini bertujuan menganalisis serta menjustifikasikan elemen promosi Bangsawan Lama yang menarik perhatian, minat, keinginan dan tindakan penonton yang seterusnya menyumbang kepada faktor kemasyhuran teater Bangsawan Lama pada zaman kegemilangannya di Tanah Melayu. Di samping itu, kajian ini juga memfokuskan kepada an.....

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