Air pollution is often associated with the level of suspended particles, especially PM₁₀ and is classified as one of the air pollutants. High levels of PM10 concentration will have a negative impact on the environment and human health. The objective of this study is to determine the level of PM10 concentration and the relationship of meteorological parameters which is, temperature, relative humidity and wind speed on particulate matter (PM10) in Ipoh, Perak. PM10 and meteorological parameters data collection were recorded directly at 10 sampling stations located around Ipoh. All data were taken for one week during the Southwest Monsoon (SWM), Northeast Monsoon (NEM) and inter-monsoon seasons. A non-parametric test (Spearman rank correlation) was used because the data were non-normal. The analysis showed that S6 had the highest average PM10 concentration within a week, with a value of 175.78 μg/m3. Temperature showed no correlation on PM10 concentration during SWM (ρ = 0.096), whi.....

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Artikel ini membincangkan peranan Makcik Travels dalam menyediakan perkhidmatan sokongan kepada warga emas di Malaysia. Kajian ini bertujuan memahami bagaimana perkhidmatan Makcik Travels memberikan sokongan sosial dan praktikal kepada warga emas yang tinggal sendirian atau memerlukan bantuan dalam mobiliti harian. Metodologi kajian melibatkan pemerolehan data melalui temu bual mendalam bersama 10 orang AdiNita yang menyediakan perkhidmatan Makcik Travels dalam kalangan warga emas. Hasil kajian menunjukkan bahawa perkhidmatan yang disediakan oleh Makcik Travels adalah seperti menyediakan pengangkutan peribadi, pemandu dan peneman. Perkhidmatan yang ditawarkan oleh MakCik Travels ini memainkan peranan penting dalam meningkatkan kesejahteraan hidup warga emas. Perkhidmatan ini bukan sahaja menyediakan akses kepada penjagaan kesihatan dan membeli barangan keperluan harian, tetapi juga menyokong aspek sosial melalui hubungan persahabatan yang terjalin antara warga emas dan AdiNita (pemandu.....

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Pengaruh cuaca adalah salah satu faktor yang mengganggu penyiapan kerja-kerja pembinaan di tapak bina. Kesukaran dalam meramal cuaca boleh memberi kesan kepada projek binaan dan rangka kerja penjadualan projek serta menyebabkan penyiapan kerja menjadi lambat. Oleh itu, kajian ini dijalankan untuk mengenalpasti faktor cuaca yang mempengaruhi penyiapan kerja-kerja pembinaan dan kesan perubahan cuaca kepada penyiapan kerja-kerja pembinaan serta mengkaji tindakan yang boleh diambil bagi mengurangkan risiko pengaruh cuaca terhadap penyiapan kerja-kerja pembinaan di tapak bina. Skop kajian menumpukan kepada pengurus projek, penyelia tapak, dan jurutera di kawasan Kuala Lumpur. Data dikumpul melalui sesi temubual bersama dua orang pengurus projek, dua orang penyelia tapak dan dua orang jurutera yang terlibat dalam projek pembinaan. Dapatan kajian dianalisis menggunakan kaedah analisis tematik bagi mencapai objektif kajian. Hasil kajian menunjukkan bahawa hujan adalah cuaca yang paling mempeng.....

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ABSTRAK Sistem transit rel bandar seperti transit aliran ringan (light rail transit–LRT) berperanan penting dalam meningkatkan ketersampaian dari satu lokasi ke lokasi yang lain. Justeru, pemain industri hartanah dan penyelidik percaya bahawa LRT memberi impak positif kepada harga tanah dan seterusnya hartanah di kawasan terlibat. Oleh itu, kajian ini bertujuan mengukur impak sistem LRT terhadap harga hartanah komersil di Petaling Jaya, Selangor. Bagi mencapai tujuan tersebut, kajian ini menggunakan reka bentuk kajian kes dengan menjadikan sistem LRT laluan Kelana Jaya di Petaling Jaya sebagai kawasan kajian. Analisis Linear Trend Line (LTL), Polynominal Trend Line (PTL), model harga hedonik (HPM) dan juga model geographically weighted regression (GWR) digunakan bagi mengukur impak. Dapatan daripada analisis LTL dan PTL yang dilakukan menunjukkan impak sistem LRT terhadap harga hartanah komersil adalah positif pada jarak cerapan 400 meter dari stesen transit terhampir. Namun begitu, .....

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Kertas ini membincangkan isu berkaitan tekanan terhadap sumber air di samping masalah sumber air bersih yang sering kali tercemar. Kajian yang dilaksanakan meneliti sumber bekalan air bersih di Daerah Cameron Highlands yang dijangkakan akan berkurangan akibat gangguan terhadap kawasan tadahan hujan yang digantikan dengan kawasan pertanian yang meningkat dengan cepat. Peningkatan enapan tanih dan bahan organik (baja dan racun) yang mencemarkan sumber air sungai yang menjadi punca bekalan air bersih bagi kegunaan penduduk terus membimbangkan. Penggunaan sistem penuaian hujan boleh dijalankan sebagai langkah mengatasi masalah ini. Penuaian hujan adalah kaedah yang dijalankan bagi pengumpulan air hujan daripada permukaan binaan seperti atap rumah atau lereng bukit masuk ke dalam tempat simpanan. Air hujan yang dikumpul dapat digunakan bagi tujuan domestik, pertanian, perindustrian dan sebagainya. Kajian ini menggunakan kaedah kualitatif iaitu sesi temubual untuk mendapatkan data kajian den.....

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Kejadian banjir kilat yang berlaku pada 21 Ogos 2021, memberi impak besar kepada penduduk Kampung Setol, Yan, Kedah. Kejadian banjir ini dicetuskan oleh lonjakan air secara tiba-tiba, memberikan kesan yang serius kepada ekonomi tempatan. Bagi menangani isu ini, satu kajian telah dijalankan di Kampung Setol untuk menilai kesan bencana banjir terhadap penduduk dan mengenal pasti langkah untuk mengurangkan kesannya. Menggunakan pendekatan kuantitatif, tinjauan telah dijalankan dalam kalangan mangsa banjir dan penduduk setempat di Kampung Setol, Yan, Kedah. Data yang dikumpul daripada tinjauan ini dianalisis menggunakan kekerapan dan peratusan. Analisis mendapati bencana banjir memberi kesan yang besar kepada penduduk khususnya daripada segi kerosakan harta benda dan gangguan pendapatan harian. Oleh itu, pengurusan bencana yang berkesan adalah penting untuk mengurangkan kerugian dan melindungi kesejahteraan penduduk yang terjejas. Kajian ini juga boleh menjadi panduan berharga bagi pihak b.....

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TikTok is one of the world's fastest-growing social media platforms, with over 170 million downloads, making it the most downloaded app in the world in 2022. Almost half of TikTok's user base comprises young people aged 18 to 24. TikTok has been used by many sellers and companies to spread their advertising and marketing campaigns in order to sell their products due to its large number of users and exponential popularity. However, purchases made by the younger generation were made impulsively and simply by following social trends, resulting in unnecessary purchases. This behaviour is seen as widespread, particularly among the younger generation. The purpose of this research is to look into the factors that influence Gen Z's purchasing habits. The data is gathered using a qualitative method that includes a focus group discussion. A semi-structured interview with 5-6 people was divided into two groups. Despite the fact that the products are not required, the majority of respondents said .....

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Celebrity endorsement is one of the popular marketing communication strategies used by many brands to draw attention and attract consumers. Advertisers are willing to spend huge amounts of money to endorse these celebrities knowing that they are the personal and social favorites to influence consumers’ purchase intention as well as their lifestyles, especially in the beauty and fashion industry. Previous research regarding the effectiveness of celebrity endorsement has been done widely, but very little or no studies have been done on automotive brands specifically in Malaysia. Therefore, this study aims to identify the use of celebrity endorsement towards car aficionados, to identify the purchase intention among car aficionados, and to identify the relationship between the use of celebrity endorsement and purchase intention. Hence, this study used a quantitative method distributed to 177 automotive club members. Findings show there are significant impacts of using celebrity endorseme.....

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Social media influencer (SMI) marketing has become widely used by both big and small brands in order to promote their products and services as well as improve their brand image among consumers. Issues arise when SMIs are sharing paid marketing materials as a part of a brand’s online marketing campaign, without having a clear indication between an honest opinion and paid content. Therefore, the present study aims to identify the credibility of social media influencers among youth and their effects on the youth’s perceived brand image and purchase intentions. In achieving this, a quantitative method is used in this present study by distributing the questionnaire to 111 youth in Malaysia who are active social media users and follow at least one SMI. Convenience sampling was used in the present study to obtain respondents' numbers. The inclusion criteria were based on the usage of the top four social media platforms in Malaysia. Findings show there is a moderate to weak positive impact.....

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This study aims to examine online learning management for Economics subject through three aspects, specifically, learning platform, interaction, and motivation among upper-secondary school students located in Johor throughout the COVID-19 pandemic until now. A total of 103 high school students took part in this study via survey questionnaires, using a stratified random sampling method. This study employs descriptive statistics, mean scores, and correlation analyses. The findings disclose that online learning management for economics subjects in all three aspects, learning platform, interaction, and motivation, are at a high level with overall mean scores of 3.98, 3.70, and 3.58, respectively. Despite other apps' popularity, the Google Meet platform continues to become the most preferred online learning platform. Except for highly correlated motivation and online learning management variables, the rest of the paired variables are positive and moderately correlated. Therefore, all three .....

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