The purpose of this study is to examine how brand equity connects brand personality and customers willingness to purchase. The success of POPMART stems from its blind boxes, attracting young consumers and generating about $782 million annually; this phenomenon has not been investigated. Therefore, in this study, the researcher investigated the factors affecting consumers_ willingness to purchase for POPMART blind boxes through an online platform. This study applied the brand personality theory, BAV brand equity theory and the theory of planned behavior. This study utilized quantitative correlational research with cross-sectional and purposive sampling methods was applied to choose a sample of 18-25 year olds living in the Changping district of Beijing, China, who had purchased at least one blind box product. Data were collected from 238 samples and analyzed using PLS-SEM. The findings of the study revealed that there is a significant relationship between Chinese POPMART consumers' will.....

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Kajian ini bertujuan untuk mengkaji keberkesanan penggunaan animasi kartun dalam pembelajaran penulisan karangan fakta dalam Bahasa Tamil bagi murid Tahun 4. Kajian ini menggunakan pendekatan kaedah campuran dengan reka bentuk kuasieksperimen, melibatkan sampel seramai 64 murid Tahun 4 yang dipilih berdasarkan pencapaian akademik yang setara. Seramai 33 murid dalam kumpulan rawatan diajar menggunakan modul animasi kartun selama empat minggu, manakala 31 murid dalam kumpulan kawalan mengikuti kaedah pengajaran tradisional. Ujian pra dijalankan bagi menilai keupayaan awal murid dalam penulisan. Beberapa isu utama yang dikenal pasti termasuk pendahuluan yang tidak mempunyai kesinambungan, penggunaan kosa kata yang terhad, ketidakmampuan mengembangkan isi dengan berkesan, serta karangan yang tidak mencapai panjang minimum 80 patah perkataan. Intervensi bagi membantu mereka dalam penulisan karangan fakta dijalankan selama empat minggu. Dapatan kuantitatif daripada ujian pasca menunjukkan pe.....

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This study investigated student teachers_ (ST) level of reflection during teacher clinical experience (TCE). It sought to analyse the level of reflection among STs from a Malaysian university in the current practice of reflective writing and after given exposure to the critical reflection manual (CRM) during TCE. This study used Van Manen_s (1977) three-stage model (technical, practical and critical) to determine the level of reflection based on STs_ self-reflection notes in their daily lesson plan books (for the current practice of reflective writing) and weekly reflective journal writings (for STs who were given exposure to the CRM). The participants consisted of seven STs who were undergoing TCE from February to June 2014 (for the current practice) and eleven STs who were undergoing TCE from July to October 2015 (for those given exposure to the CRM). Each participant_s level of reflection was analysed based on Van Manen_s (1977) categorisation of levels of reflection. Results of the.....

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Professional Education Course (PEC) and Teaching Practice (TP) are two main components in teacher education program. This paper discusses findings of a study to identify the relationship between students' achievement in PEC and their achievement in TP. Grades achieved by the students in PEC and their grades achieved in TP were used and analyzed with permission from the Academic Department of a selected university. The data of 1,888 students were from 28 programs conducted at the university. Spearman's rho correlation via SPSS version 23 was used for data analysis. There were five sub courses under PEC that were analyzed in this study. The analysis found that, only students_ achievement in three courses of PEC showed significant correlation with their achievement in TP with correlation indexes in a range of .046 < r < .088 at p _ .05. It showed that there was a weak significant correlation between students_ achievement in PEC and the students_ achievement in TP. Students_ achievement in.....

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This study aimed to statistically compare preservice teachers_ assessment knowledge in crafting assessment task and selecting assessment method in relation to their teaching experience. This study involved 397 preservice teachers_ who were final year undergraduate students in a local university. The instrument of data collection consisted of eight superitems test. Data collected was analysed by using statistical method (SPSS version 22.0). The result showed that preservice teachers for all categories of teaching experience performed better in the selecting assessment method than crafting assessment task. However, there was no significant differences existed between the three categories of teaching experience of preservice teachers for both standards of assessment knowledge assessed. Keywords: Assessment knowledge, preservice teacher, selecting assessment method, crafting assessment task...

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This study aims to explore the possibilities and value of texture in contemporary painting, focusing on its evolution, application techniques, and impact on artistic expression and audience perception. Employing a qualitative research design, the study integrated a multi-faceted methodological framework, including literature reviews, studio-based investigations, and in-depth interviews with 12 contemporary artists and 36 audience members selected through purposive sampling. Data collection involved reflective practice, artwork analysis, and structured interviews, with data analyzed through thematic coding and contextual analysis. The findings reveal that texture has evolved from a secondary visual element to a primary medium for conveying emotions, cultural identity, and conceptual depth, significantly influencing both artistic creation and audience engagement. The study underscores texture's transformative role in enhancing visual and emotional experiences, offering new possibilities .....

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Among the objectives of this study was to identify and explain matriculation college science student_s mental models generated from self-visualisation of the concept of the carbon cycle. Five students were purposively sampled and the study was carried out in a naturalistic setting qualitative approach. Data was collected through a visualisation task and followed by interviews. The constant comparative qualitative technique was used to analyse differences and similarities that led to patterns in their mental visualisation. Findings showed two patterns of mental models; namely pictorial and graphical mental models. These students visualised themselves from their own experiences and made relationships to their prior and new knowledge. Keyword selection coincided with the concept used for the generation of visualisation. This study expects to help formulate a framework for teaching and learning to guide students to generate a significant mental visualisation of abstract science concepts. .....

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Perkembangan Teknologi Maklumat dan Komunikasi (ICT) telah banyak mempengaruhi budaya kehidupan masa kini. Teknologi ini mempengaruhi cara anak-anak muda bermain, bersosial dan berkomunikasi serta telah memberi impak yang besar di dalam sistem pendidikan. Menyedari keadaan ini, Kementerian Pendidikan Malaysia (KPM) telah mengambil langkah proaktif dalam merangka perubahan baru dalam sistem pendidikan selari dengan perkembangan teknologi semasa. Inisiatif baharu bagi memastikan kejayaan konsep pembestarian sekolah ini, KPM telah memperkenalkan satu platform Pembelajaran Teradun yang di kenali sebagai Persekitaran Pembelajaran Maya-Frog (Frog VLE). Sehubungan itu, hampir kesemua sekolah di Malaysia iaitu hampir 10,000 buah sekolah telah dibekalkan dengan kemudahan ICT (Projek 1BestariNet) bagi merealisasikan konsep pembestarian ini. Penulisan ini akan menerangkan pandangan dan pelaksanaan Frog VLE dalam pengajaran dan pembelajaran di bilik darjah dalam kalangan guru. Kata kunci: Frog VL.....

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The school administrators in Sekolah Menengah Kebangsaan Putrajaya Presint 11(1) (SMKPP) took the initiatives of doing differently from what they had been doing. Sample of this study consisted of 89 secondary school teachers from SMKPP. Malaysian Education Standards Quality (Standard 4) instrument was used to evaluate teachers_ performance during teaching and learning (T&L) process in the classroom. Pairedsamples t-test analyses on teachers_ performance were carried out at .05 level of confidence, between years. Although teachers_ performance was in the range of excellence with the mean score beyond 90 in year 2015, yet there were significant decline within the dimensions of delivery methods, enhancement of mastery learning among students, communication skills, resource application, assessment conducted, questioning skills and overall performance. With the initiatives taken by the school_s administrators through continuous teachers_ education process and renewal practices in school, by.....

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This study aimed at exploring the strategies adopted by preschool teachers in promoting pro-social behavior among preschool children. In this regard the researcher examined the activities conducted by preschool teachers. Four preschool case studies were completed in Homagama Education division. The sample consisted of one preschool under government control, two privately owned preschools and one preschool functioning under a religious organization. Both quantitative and qualitative research techniques were used, including observations. The aim of the observation was to study classroom activities which promoted pro-social behaviors among children. Following pre- planned observation scheme the researcher spent five days in each preschool as an observer. It was revealed that preschool teachers of Sri Lanka take action to promote pro-social behavior among children through their classroom activities through sharing, helping each other, encouraging pro-social behavior and use of collaborativ.....

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