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3312024
Article
Leveraging Six Values for Company Performance: Adaptation of Sustainable Business Model Innovation Strategies in Chinese Electric Vehicle Brand Enterprises
Raja Nazim Bin Raja Abdullah
Business model innovation is crucial for enhancing company performance. This study aims to investigate the relationship between the six dimensions of sustainable business model innovation and company performance among Chinese electric vehicle brands. A structural equation model is constructed based on a comprehensive literature review and hypothesis development. Using PLS-SEM, this study empirically analyzes questionnaire data collected from the top 12 electric vehicle brands in China to explore the relationship between these six core dimensions and company performance. The results indicate that innovation in “value proposition to customers”, value creation, value delivery, and “value of residual” have a significantly positive impact on the performance of Chinese electric vehicle brands. However, value capture innovation and “value of after-sales service” innovation were not found to be statistically significant. This paper provides an in-depth analysis of the mechanism thr.....

12 hits

3322024
Article
Federated learning-driven collaborative recommendation system for multi-modal art analysis and enhanced recommendations
Ida Puteri binti Mahsan
With the rapid development of artificial intelligence technology, recommendation systems have been widely applied in various fields. However, in the art field, art similarity search and recommendation systems face unique challenges, namely data privacy and copyright protection issues. To address these problems, this article proposes a cross-institutional artwork similarity search and recommendation system (AI-based Collaborative Recommendation System (AICRS) framework) that combines multimodal data fusion and federated learning. This system uses pre-trained convolutional neural networks (CNN) and Bidirectional Encoder Representation from Transformers (BERT) models to extract features from image and text data. It then uses a federated learning framework to train models locally at each participating institution and aggregate parameters to optimize the global model. Experimental results show that the AICRS framework achieves a final accuracy of 92.02% on the SemArt dataset, compared to 81.....

7 hits

3332024
Article
Effectiveness of learning human anatomy using three­-dimensional augmented reality application; [Skuteczność nauki anatomii człowieka z wykorzystaniem aplikacji rzeczywistości rozszerzonej w trójwymiarze]
Gunathevan a/l Elumalai, Fairus Fariza binti Zainudin, Nurul Fadhilah Binti Abdullah, Mohansundar Sankaravel, Fariba Hossein Abadi
[No abstract available]..

36 hits

3342024
Article
Comics as Engaging Tools for Teaching Geography
Hanifah binti Mahat, Yazid bin Saleh, Nasir bin Nayan
An educational comic is a graphic work that creates various characters focused on scientific elements as an approach to classroom learning. This study aimed to develop comics as a geography learning module for form four students on river formation and sustainability. This study employs two approaches: questionnaires for the quantitative method and document analysis for the qualitative method. The study analyzed two key documents: geography textbooks and the Curriculum Standard Documents and Assessment (DSKP). Distributing the questionnaire allowed the expert to validate and provide feedback on the applicability of comics. The analysis uses the content validity index (CVI) to evaluate content validity, while descriptive analysis (mean, standard deviation) was used to test the applicability of comics. The study showed that the five experts’ CVI analysis of module content, teaching design, and technical requirements is high. Findings showed that the comics’ level of applicability is h.....

23 hits

3352024
Article
A systematic review of the essential oils and biological activities of the genus Lindera (Lauraceae)
Wan Mohd Nuzul Hakimi Bin W Salleh
The genus Lindera consists of approximately 100 species that are widely distributed in tropical and subtropical areas throughout the world. It is represented by widely wellknown medicinal and aromatic plants that produce essential oil. This review attempts to summarise the information on the essential oils of Lindera species together with their chemical composition and biological properties. The data and information were collected via an electronic search engine, namely: Scopus, ScienceDirect, Google Scholar, PubMed, and SciFinder. A total of thirteen Lindera species have been reported for their essential oils and biological activities. Sesquiterpenes were identified as the major group components in Lindera species with the presence mainly of β-caryophyllene, as well as monoterpenes which were dominated by limonene, α-copaene, α-pinene, and 1,8-cineole. In addition, the Lindera essential oils also displayed various biological activities including anti-allergic, anti-arthritic, antiv.....

4 hits

3362024
Article
How event quality affects satisfaction and revisit intention from the theory of planned behaviour
Jaffry bin Zakaria, Omar Firdaus bin Mohd Said
Purpose: The study aims to enhance the original theoretical framework of tourism planning by examining how event quality (ETQ), attitude (ATT), subjective norms (SNs), perceived behavioural control (PBC) and satisfaction (SAT) influence tourists’ revisit intention (RI). In addition, it aims to explore the connections between ETQ, tourists’ SAT and revisit intenion, addressing a critical gap in the literature. Design/methodology/approach: The authors gathered data from 491 domestic tourists who attended the inaugural Guizhou ‘Beautiful Countryside’ Basketball League in Guizhou, China, in 2023. Partial least squares structural equation modelling was employed to assess both the measurement and structural models in the study. Findings/results: The results revealed significant positive direct effects of ATT, ETQ, SAT, PBC and SN on RI. Furthermore, ETQ indirectly influences RI through SAT, highlighting SAT as a key mediator in this relationship. The extended theory of planned behavi.....

15 hits

3372024
Article
The “Going to the Underclass” Movement in Malayan Chinese Society and the Rise of Folk School During the May Fourth Period
Khor Teik Huat
Purpose Previous research on the role and impact of the “May Fourth Movement” in Malaya has often portrayed the movement as historically inevitable, but it often lacks direct historical factual support and dialectical associations, particularly in studies related to education and intellectual trends. This article focuses on “folk school” to explore how early Chinese Intellectual dissemination “going to the underclass” within Malayan Chinese society, which was an immigrant society primarily composed of illiterate people and lacking cultural institutions and intellectual classes. It seeks to answer the question of how “enlightenment” was “possible” in early Malayan Chinese society. Main Theories or Conceptual Frameworks Not applicable. Research Design/Methods/Participants This article is a qualitative study that uses early major Chinese newspapers in Malaya, such as The Sin Kuo Min and Lat Pau, as social texts, supplemented by school special publications as supporting.....

16 hits

3382024
Article
Motivation towards physical activities among Malaysian population by gender and age group [Motywacja do aktywności fizycznej wśród populacji malezyjskiej według płci i grup wiekowych]
Gunathevan a/l Elumalai
[No abstract available]..

14 hits

3392024
Article
THE APPLICATION OF AN AUGMENTED REALITY OFFLINE SYSTEM FOR RURAL TOURISM DEVELOPMENT AT PA’ LUNGAN, BARIO
Yakup bin Mohd Rafee
The development of rural tourism is one of the Malaysian government’s primary priorities for improving the socioeconomic and living conditions of the local community. Therefore, new ideas for assisting the rural population’s growth and economy through tourism must be explored. This article examines the application of augmented reality (AR) offline systems in improving this issue. It aims to review the planning, implementation, and effectiveness of the Interactive Digital Map (ID-MAP) as part of a rural tourism project in Pa’ Lungan, Bario, Sarawak. The study is carried out through a practical visual approach and analysed through observational, experiential and reflection approaches. The analysis elaborates on one of the main themes contained in the ID-MAP, which is linked to the famous tourist attraction of Pa’ Lungan – a megalithic rock called Batuh Ritung. The outcome was initially presented through an exhibition that applied digital information delivery using AR applicatio.....

7 hits

3402024
Article
Adaptation of the Keirsey Temperament Sorter II (KTS-II) for the Chinese vocational university students majoring in preschool education
Masayu Binti Dzainudin, Tee Ying Qin
[No abstract available]..

34 hits

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