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In marketing literature, reputable brand had always enjoy consumer loyalty and lead to several brand supportive behaviors such as brand recommendation and helping behavior. In the context of higher education institution, reputable university is postulated to gain stakeholders support. Stakeholders especially university’s alumni is hope to contribute back to their university either in term of monetary or non-monetary support. Study that attempts to examine on how alumni response towards their university reputation in term of donor and giving rather limited especially in Malaysia context. Hence, this study attempts to link the relationship between university reputation and alumni donor behavior. A quantitative survey among 193 alumni in Malaysia revealed that one out of three dimensions of university reputation namely; responsible management statistically influenced alumni donor behavior towards their alma maters. Implication and recommendation also were addressed at the end of this ar.....

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The purpose of the study is to analyse the level of implementation of four (4) principles of OBE; design down, clarity of focus, extended opportunity and high expectations in the courses offered in Accounting Degree Programme. The implementation level is assessed through students experience in major accounting courses by modification of Students Course Experience (SCE) questionnaire. 148 accounting degree students from three (3) HEs are the samples for this study. Students’ achievement in Programme Outcomes (PO) is measured by categorizing the outcomes into two (2) categories of skills, Accounting Disciplinary Skills and Practical Competence. Students’ achievement in Accounting Programme Outcomes is measured to examine students’ achievement under OBE curriculum design. Responses on students’ achievement are provided by two sides of stakeholders, the students and educators. Main findings indicate that the four principles of OBE is implemented at moderately high level in the rang.....

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Purpose This study aims to determine the eect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM). Findings The ndings reveal the signicant positive eect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label signicantly predicts healthy food choice. Research limitations/implications Though the ndings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point th.....

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The increasing demands for school reform continuously challenge the roles of school leaders as change agents in the process of school change. Today, school leadership is not task driven per se but emotionally compelling. The aim of the study was to identify the level of competency in managing change (CIMC) of school principals in Malaysian secondary schools. Analysis of the survey was performed based on the data of 901 teachers. The findings revealed that, i) school principals were rated as Quite Good in CIMC; ii) in terms of dimensions, school principals were reported Quite Good both in Technical and Non-technical Competency; iii) in terms of sub-dimensions of CIMC, the school principals were rated as Good in Goal Framing, Institutionalizing, Emotional Utilization and Emotional Regulation but Quite Good in Capacity Building, Defusing Resistance and Conflicts, Emotional Perceiving and Expressing as well as Emotional Understanding; and iv) among all the sub-dimensions of CIMC, the schoo.....

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This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.  ..

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Long-life learning among postgraduate students is a Government one of program to continuously improve the level of knowledge and skills to a higher level either Master's degree or Doctor of Philosophy at local universities. More the various problems faced by postgraduate students such as time management, family constraints, Arabic and English domination, financial difficulties and the fitness of the place of study. The objective of the study was to identify the various problems of postgraduate Islamic Studies students at the Masters and Doctorate levels. This study uses qualitative methods through semi structured interview methods. A total of respondents is four people each, 3 men and 1 women was elected to represent selected public universities offering Islamic Studies courses. The research instrument contains the respondents' demographic elements, problems involving financial, family, time, suitability of the field of study and the ability to master Arabic and English. The results of.....

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Preservice teachers can no longer be prepared using conventional teaching approaches as these are inadequate to equip them with the necessary knowledge and skills they require to perform the tasks of teaching effectively. Teacher educators need to use new pedagogies, and narrative pedagogy is seen as a teaching method which can better prepare preservice teachers for the challenging classrooms of today. My study explored nine preservice teachers’ experiences after the enactment of a narrative pedagogical approach in one of their courses within their teacher education program. I used Ricoeur’s framework of the prefigured and configured arena of education to analyse the rich interview and reflective data which emerged. Three themes for the prefigured arena emerged: (a) feeling the sense of responsibility, (b) feeling anxious, and (c) feeling the lack of experience and confidence. Similarly, three themes were found for the configured arena: (a) learning through emotions, (b) learning t.....

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This paper aims to explore the modern learning environment (MLE) which may emerge from the secondary education into the tertiary education. This integration usually derives from enhancing the pedagogical skill and adaptive technology to strengthen the teaching and learning process. Literature review from referred books and journals was conducted with thematic analysis. The investigation was employed in depth analysis from referred books, journals and conferences using the keywords of pedagogical skill and adaptive technology and modern learning environment. The multiple finding from met-synthesis was conducted by searching for the information which is organised using substantive keywords. The findings reveal that the role of MLE can be divided into attempting to perform learning quality, integrating the learning with continuous process, making easy in getting the sources, creating flexibility in learning. This study is expected to contribute the way of maintaining inside factor within .....

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The advancement of technology has undoubtedly brought rapid changes and contributed to the rise to developments in many aspects of life, including in education. Consequently, the roles of educators and practitioners have undergone significant changes as teaching and learning tools, as well as educational materials become more diversified and learning takes place in a borderless world of shared resources. Exciting transformations in education that should be embraced and further explored, especially in language teaching and learning because language is an essential part of communication. Language has also become an important requirement for employment and a key success factor in life. This paper aims to explore the potential use of “Cybergogy” in T&L by emphasising the use of cybergogical tools in learning. To ensure the effective use of these tools, we have employed an appropriate instructional design. Sets of questionnaires on students’ needs and perceptions were administrated to.....

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