AbstractThis study aims to develop an augmented reality App as an innovative branding method to improve the marketing of online furniture shopping among young Chinese adults. The study seeks to investigate the relationship between augmented reality design and three distinct design domains: interaction design, service design, and experience design. This study utilizes Jesse James Garrett_s model to develop and validate the efficacy of a personalized online furniture buying App named _IHome AR_ to study the behavioral intentions of young adults, specifically their likelihood to participate in online shopping. The software was evaluated using Jesse James Garrett_s User Experience paradigm, which was adapted to include and apply the Unified Theory (UTAUT) model. This study utilizes the UTAUT-LK model, which comprises five variables: performance expectancy, effort expectancy, facilitating condition, social influence, and hedonic motivation. The gathered data were analyzed using SPSS and AMOS softwa.....